Saturday, May 10, 2008

Yungberg?

I went to the Epic Yung Berg preview Thursday (I can't be the only one who subconsciously wants to yid-ify him, calling him Youngberg mentally).

Here are my notes (since we weren't allowed to record anything, all I've got is ugly short-hand):

Berg gives brief intro. Berg believes that he is "Empowering young people to take it to the next level … keep God and all things are possible," etc.

He produced the entire album except for two tracks, and he calls this "new sound" "the Spaceship." It's all auto-tuned with a lot of echo, chime-y synth arpeggios. He's got the system up way too loud, so it sounds like shit. "The Business" is booty-call track with silly metaphor, good radio sound. Lots of compression, no dynamics. More radio than club track. He's partial to the DMX-ish shout "Hey!"

His label didn't understand "what I'm all about." "If I come from Sexy Can I to Sexy Lady, I'm gonna be the sexiest dude alive."

Do Dat There video: Big cold jam, lots of black and white, hey—those are the street drummers in front of the Art Institute! Warm, sustained bass. Sure does like that plinking toy piano. I like the instructions re: wad. Makes it officially dance track. "It was important that this came out with no co-signer. I got no co-signer, no, like Fiddy says he's cool. I'm New Wave."

"One Night" has toy piano again. Sharp bass, but mixed for shit. Supercompressed. Sure likes the posturing, spoken word interludes.

"This is the track I'm most proud of." Called "Outer Space." Phase shifting, more auto-tune. He stops the track to tell us he really sang it. It's apparent—his voice is really thin. Should have doubled it. Falls back on "Hey!", more tinkly piano. Bridge is tight. Nice spacey sound. Makes me want to get him to listen to Charles Earland.

"Manager" has more chime washes, better hook than "One Night," lots of string sweeps. Weird pimp metaphor—doesn't want to be boyfriend, just take 20% of proceeds (wonder if he knows that managers usually get 10). "They don't coordinate your do with your shoes/like I do." Way too long on bridge.

That's pretty much it, we were only there pretty briefly. For some reason, he came up to me an initiated a complicated dap-tap. He has a lot of lotion on his hands.

No comments: